The history of Aura

Photo by ranoadidas.com

Aura was formed on the 25th of July 2007. In the beginning, the 7 members only discussed about structuring the partnership business without any solid business idea in mind yet. It was a difficult challenge given to every business project groups of Sekolah Perdagangan, as they were given the priority to conduct businesses that restricted the selling of food and drinks to protect the school canteen. All of the groups were also encouraged to diversify the business by reaching the outside market instead of focusing on operating inside the campus.

It was a difficult task for Aura to figure out what would be the best idea for businesses that actually worked in their position as Business Students. We were limited to coming up with a product and/or service that actually sells, or at least a need for students in Sekolah Perdagangan. Eventually, the group concluded that the business school students would want things for free and that they will only spend their pocket money solely on food and drinks. But after several brainstorming sessions, the members discovered an interesting and exciting business idea that could lead the group to success. It is advertising in the shape of magazines.

The idea of advertising magazines came to mind when one of the members of Aura stumbled upon a popular advertising magazine in the country, Buyers Guide. The magazine served as a model for their core idea. Additional ideas begin to shape up as the members decided to alter the product's approach, which is focusing primarily on students. After days of research, the group concluded that there is market potential for student-oriented products and services, provided that a vehicle is provided to promote these products and services directly towards the targeted customers. Eventually, the Aura Magazine was invented.